Facebook for business works using two main marketing strategies, organic social and paid social.
To use Facebook marketing, start by creating a business page by logging in to your Facebook account, clicking the drop-down option in the upper right-hand corner of the screen, and select “Create a Page”. Businesses should then build out their business page and begin consistently generating content. From there, you can start outreaching to gain followers by sharing your page with your existing customers and participating in Facebook groups.
To advertise on Facebook, navigate to your Facebook business page (business.facebook.com), then click the drop-down menu bar in the upper-left hand corner of the screen, and select “Ads Manager”.
Businesses pages not only get found on Facebook, but in search engines such as Google.
Facebook groups are communities for users to connect over a shared interest or cause. This can help organically growing brand awareness and reaching an engaged target audience. As a businesses you can use them to market by either becoming actively involved in an relative existing group or by creating and managing your own Facebook group. They are not to be used as for direct advertising or promotional platform. The focus of groups is on its group members and building a community around their common interest, goal, or cause.
Facebook Marketplace is Facebook’s version of classified ads. While a large majority of those selling through the marketplace are individuals, businesses can also list products on the marketplace.
Businesses that sell products online may choose to list products for sale on the Facebook Marketplace. While it’s not likely to be a business’s main source of sales, it is a good way to gain exposure and add another potential sales channel to reach more potential customers.
Facebook paid ads:
Facebook is an affordable marketing channel with free tools for businesses such as Facebook business pages and groups. The minimum cost of Facebook ads are Rs.40/- Per day.
You can easily target your audience by defining Age, Location, and Interest of people. Here’s 9 places where you can advertise using Facebook.
- Facebook & Instagram Newsfeed
- Facebook Right-Column Ads
- Facebook In-Stream Videos
- Facebook Search Results
- Sponsored Facebook Messenger Messages
- Facebook Instant Articles
- Facebook Marketplace
- Facebook & Instagram Stories
- Facebook Audience Network
E-commerce businesses can sell through Facebook by adding a shop tab to their facebook business page or through the Facebook Marketplace.
Facebook Business Marketing is Right for
Nearly any business can benefit from tools available on Facebook business, though there are certain industries and business types that are ideal business for marketing on Facebook.
- Local Businesses such as service providers
- Restaurants and Bars
- Event Venues