Google Ads are a form of search engine marketing and part of Google’s pay-per-click (PPC) advertising platform, where businesses create, launch, and manage ads through its self-service ads manager.
Text-only ads are created by businesses, which gets displayed in search results based on a number of factors, including relevant keywords and ad content, device types, time of day, and location. Advertisers only pay when users click on their ads.
A successful Google Ad campaign takes into account what and when users are searching for?
There are 6 goal types for Google search ads
- Website traffic
- Product and Brand Consideration
- Brand Awareness
- App Promotion
Each has its own uses. Business can choose the goal which are most relevant to them. Google allows keyword, location (geo-tagging), age and language specific audience targeting ads, which becomes more helpful for businesses to specify their customers segment.
Google display network
Business can select to display their ads on google display network. Google display network includes Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the Internet. With a customization tools one can choose to display ads on specif network and websites with attractive image contents.
5 things to consider in Goolge ads
You have to clearly state your offer, what your business does, and give users a reason to click your ad.
- Keywords in your ad
- Local identifiers (specific location based service)
- Call to action (why user should click on ad)
- Promotional statement (such as special offer or discount)
- Clear offering (what your business offers)