A sitemap is a digital index of all content and pages on your website, used by search engines to ensure your content appears in search results for relevant keywords searches. All businesses should create sitemaps for their website to ensure maximum exposure in search engines like Google.
A sitemap is a list of all the Links/URLs, content (text and multimedia), and information on a website. Sitemap can include tags, categories and images with when the content was uploaded/updated.
Type of sitemaps:
(i) HTML sitemap: HTML sitemap server as a table of content for your website to help visitors brows through the website easily. This is not used by search engines.
(ii) XML-Sitemap: XML sitemap is a list of a website’s important pages, it’s same as HTML sitemap but coded in XML format used by bots to parse website content. Once submitted it servers as a road-map for search engine bots to crawl a website. The bots evaluate the website content and tells search engines when to include the web page into a search result.
(iii) Mobile Sitemap: Mobile sitemaps are used for content specifically designed for mobile phones. Since mobile capabilities are highly improved, mobile sitemap hardly is used.
(iv) Image Sitemap: Image sitemap is same as a XML sitemap, it provide information about images on your website to search engine bots. An image sitemap help bots track URLs, Geo-tags, Captions and other metadata to show relevance search result to users searched keyword. An image content based website should focus on image sitemap of the website.
(v) Video Sitemap: A Video sitemap is an XML sitemap that includes information about the video content on the website. Smaller websites benefit from adding video information to their existing XML sitemap and large websites that exceed 50,000 URLs should create a multiple video sitemap to ensure videos get indexed. If the search engines cannot find the video content at the URL you provide, the sitemap entry will be ignored.